Nufarm Roadshow 2019/2020: Over 50 food truck appearances

In 2019 and 2020, we took a custom-branded food truck on a Germany-wide roadshow for Nufarm. At more than 50 events, we served invited guests from the agricultural sector. For this, we developed a menu specifically for Nufarm—ranging from hearty sandwiches and kale to regional specialties and desserts.

Nufarm Roadshow at a Glance

• Client: Nufarm
• Time period: 2019 and 2020
• Scope: more than 50 roadshow events
• Area of operation: throughout Germany
• Format: Mobile food truck catering with custom corporate branding
• Guests: invited customers from the agricultural sector
• Food: house specialties, hearty sandwiches, kale, regional specialties, and desserts

Food truck catering that travels with the roadshow

A roadshow places different demands on catering than a single event. The venue changes, the on-site conditions vary, and yet the brand image, food quality, and event flow must all align at every stop on the tour.

During the Nufarm Roadshow in 2019 and 2020, we supported more than 50 events throughout Germany. The food truck served as both a mobile kitchen and a highly visible part of the brand’s presence. This allowed us to provide catering at various locations in a recognizable format.

A personalized dining experience instead of a standard menu

For Nufarm, we didn’t simply use an existing menu; instead, we created dishes specifically for the roadshow. The selection ranged from hearty sandwiches and kale to regional specialties and desserts. This allowed us to highlight the agricultural theme of the events through the food and offer the invited guests a varied selection at the various stops along the tour.

For us, that is precisely what makes for great roadshow catering: The food concept must align with the brand, the target audience, the season, and the event schedule. Depending on the project, individual dishes, complete menus, and even the serving style can therefore be customized.

The Food Truck as a Mobile Brand Presence

For the tour, the exterior of the food truck was decorated in the Nufarm design. The branding made the truck instantly recognizable as part of the roadshow at every location. The mobile setup was complemented by matching tableware and event equipment.

Even today, we can customize food trucks with corporate branding. Depending on the concept, the corporate branding can be incorporated not only on the vehicle, but also, for example, on napkins, menus, or our team’s work uniforms. This way, the catering becomes a cohesive part of the overall event communication.

What Matters Most in a Roadshow

To ensure that catering runs smoothly across multiple tour stops, we clarify the following in advance:

• Route, Dates, and Schedule
• Expected number of guests and serving time by location
• Access, Parking Space, and Power Supply
• Dining Concepts, Dietary Styles, and Regional Specialties
• Branding and Additional Event Equipment Needed
• Dedicated contacts for planning and implementation

In most cases, our food trucks simply need a suitable parking space and a standard 230-volt electrical outlet on site. We tailor the specific requirements to each tour stop individually. Upon request, in addition to food truck catering, we can also provide beverages, counters, furniture, tents, decorations, and other aspects of event planning.

Roadshow Catering with StreetQuizine Today

From our locations in Korschenbroich and Augsburg, we provide roadshow catering throughout Germany. We can also tailor our planning to accommodate multiple tour stops or events taking place simultaneously. From the very beginning, you’ll have a dedicated point of contact who will coordinate the concept, the logistics, and the requirements of each location with you.

Whether it’s a dealer roadshow, a customer event, a product presentation, a field day, or a tour lasting several weeks: Our goal is a recognizable catering concept that works logistically and aligns with the brand in terms of cuisine. The Nufarm roadshow, with more than 50 stops, demonstrates how a food truck can serve as both a mobile kitchen and a visible brand experience.

You can learn more about our services on our page about food truck catering for roadshows.

Frequently Asked Questions About Roadshow Catering

Can a food truck be designed to match a company's branding?

Yes. We tailor the scope and design to each specific case. For the Nufarm roadshow, the exterior of the food truck was prominently branded with the Nufarm design.

Can you provide support for a roadshow with multiple locations?

Yes. We are planning roadshows with multiple stops throughout Germany. The Nufarm project included more than 50 events in 2019 and 2020.

Can the menu be tailored to the brand or region?

Yes. For Nufarm, we developed a custom menu featuring hearty dishes, regional specialties, and desserts. Seasonal, vegetarian, vegan, halal, and gluten-free options can also be accommodated upon request.

What does a food truck need at the event venue?

In most cases, a suitable location and a standard 230-volt household electrical outlet are sufficient. We check access, space requirements, and other technical requirements for each tour stop in advance.

Are you planning a roadshow?

Then send us the planned route, the dates, the approximate number of guests, and your ideas for the menu and branding via our contact form. We’ll discuss roadshows with you in person and use that information to develop a tailored, multi-location catering concept.

Content last updated on September 19, 2026. The roadshow events described for Nufarm took place in 2019 and 2020.